My Journey
From cycling across continents to building digital products in Southeast Asia. Here's how I ended up where I am today.
Cycling & Gaming
Growing up in Dorset
Fell in love with cycling as a kid. Also spent way too much time gaming—quickly realized I wasn't very good, so pivoted to the business side: building websites, managing tournaments, and organizing teams.
Round the World Attempt
2012
Cycled across Europe multiple times, culminating in a round-the-world attempt. A few crashes ended that dream, but it was a masterclass in marketing, sponsor hustling, and pure project management under pressure.
Bangkok & Beyond
2012-2015
Ended up in Bangkok waiting for a new bike frame (long story). This extended stay opened my eyes to Southeast Asia—I fell in love with the region and never really left. Learned the ropes working with an old gaming friend, diving deep into business automation and digital companies.
Roomfilla & Independence
2015-Present
Stepped out on my own with Roomfilla in 2015. Never had a traditional office job, been working for myself for 10+ years now. Built a short-term rental empire through relentless automation and process optimization.
The AI Superpower
2020-Present
COVID happened, AI exploded, and it clicked immediately. Feels like a natural extension of all the Zapier and N8n automations I'd been building. AI isn't just a tool—it's a superpower that helps me do things faster, better, and covers my weak spots. We're living in exciting times.
Today
Based in Southeast Asia, building products that solve my own problems first, then hopefully help others. Always experimenting with AI, automation, and ways to do more with less. The hermit founder life suits me perfectly.